FREME business case

FREME-empowered personalised Web content recommendations

Background:
Personalised content recommendations for content rich websites help to increase engagement of users on a website. WRIPL is a start-up company that allows online publishers to provide highly-relevant content recommendations to their readers. Currently, WRIPL focuses on English web sites. In the FREME action, WRIPL can expand to the non-English online content publishing market.
Expected benefits:
Using FREME services like e-Entity and e-Translation to identify user relevant items in Web content will provide WRIPL with a competitive advantage in the area of content recommendation. The area itself is highly dynamic and there are many start-ups like WRIPL. Having a differentiator like access to several languages = markets will provide WRIPL with a strong position in this market.