Roberta De Bonis Patrignani

Company: ISMB

Roberta De Bonis Patrignani joined ISMB in 2008 as a researcher at the Laboratory of banking technologies of the Intesa Sanpaolo bank, dealing with insights related to customer relationship management and business intelligence. Then she worked on the project “Analytics for Marketing” with the CRM staff of the bank Group, realizing statistical analysis and using data mining techniques on the customers’ data for the new cluster analysis and the next best offer activity. From 2012 Roberta is working in ISMB’s Strategic Scouting & Information Management Unit within the Innovation Development Research Area, where the prevalent activity is the scouting, analysis and dissemination of innovation trends, new devices and technologies and their employment in business strategies, with particular focus on marketing and economic issues.